The best AI visibility tools, compared. Honestly, with sources.
Seven AI visibility tracking tools side by side: which engines they check, whether they work per location and language, what they alert on, and what they cost to start. Facts from each vendor's public pages.
Why MazeRank in 10 seconds
- ✓ Every major AI engine, checked per city and in your customers' language
- ✓ Repeated checks with a range, so you act on real changes, not noise
- ✓ A plain-English weekly email and fix list, from €19 / $24/month
Best for
- MazeRank: Local and multi-location businesses, and their agencies
- Profound: Enterprise brands with a dedicated team
- Peec AI: In-house teams wanting deep prompt analytics
- Otterly.AI: Small teams wanting a cheap start
- BrightLocal: Agencies already using BrightLocal
- Semrush: Teams already paying for Semrush
AI visibility tracking tools at a glance
| What you get | MazeRank | Profound |
|---|---|---|
| Tracks all major AI engines | All 6 from Pro | Up to 9, Enterprise |
| Results you can trust (repeated checks with a range) | Repeats + range | |
| Per‑location tracking | Per city | PartialRegions |
| Native in your language | Written per language | PartialEnterprise |
| Tells you when AI gets facts wrong | Automatic alerts | |
| Weekly plain‑English email | ||
| White‑label reports for agencies | Email + PDF | |
| Starting price | €19 / $24 /mo, flat | Custom Enterprise only |
| Try free preview |
✓ listed on the vendor's public pages · Partial = limited or plan-dependent · ✗ = not found on public pages. Sources below, as of Oct 2026.
Full feature comparison (incl. Local Falcon) ▾
| Feature | MazeRank | Profound | Peec AI | Otterly.AI | BrightLocal | Semrush | Local Falcon |
|---|---|---|---|---|---|---|---|
| AI engines covered | ChatGPT, Gemini, Claude, Perplexity, AI Overviews, AI Mode (all 6 from Pro; Spark: 3) | Trial: ChatGPT, Gemini, AI Overviews; Enterprise up to 9 | Partial3 of 6 models per plan; more as add-ons | Partial4 included; Gemini, AI Mode, Claude add-ons | PartialChatGPT, AI Overviews, AI Mode | PartialChatGPT, Google AI, Gemini, Perplexity | ChatGPT, Gemini, AI Overviews, AI Mode, Grok |
| Repeated runs with likely range | Repeats + confidence range on the score | Not listed | Not listed | Not listed | Twice a month | Not listed | PartialMulti-sample analysis |
| Location-level + multi-location | Per city / location, up to 10 per site | PartialRegions | PartialCountries; Local GEO listed | Partial50+ countries | Per location | Geo-grid | |
| Native multilingual questions | Written per language, per market | PartialLanguages on Enterprise | Regions & languages | PartialMulti-country | Not listed | Not listed | Not listed |
| Competitor comparison | |||||||
| Sources / citations | |||||||
| Wrong-facts alerts | Alert when an answer contradicts your site | Not listed | PartialFact-checked prompts | Not listed | Not listed | Not listed | Not listed |
| Weekly plain-language email | Not listed | PartialAutomated reporting | Not listed | PartialPlain-English summary in app | Not listed | Not listed | |
| White-label reports / PDF | Email + PDF, agency plan | Not listed | Not listed | PartialLooker Studio with your branding | Agency reports | Not listed | Not listed |
| Agency per-client pricing | €19 → €14 / $24 → $16 per client | PartialAgency plan per workspace | PartialAgency plans | PartialAgency partner program | Per location | Per domain | Credits |
| GA4 AI-referral attribution | Agent Analytics, GA integration | AI referrals | PartialAgent analytics | Not listed | Not listed | Not listed | |
| API + MCP | Both, all plans | PartialAPI on Enterprise | PartialMCP all; API from Pro | PartialFrom $189 plan | API + MCP server | PartialMCP in Semrush One | API, Claude connector |
| Free preview | Free scan, no card | 7-day trial | Not listed | Free trial | Free trial | No trial for the toolkit | 100 free credits |
| Starting price / month | €19 / $24 | PartialCustom (Enterprise) | Partial€85 (€70 yearly) | Partial$29 | Partial$41 ($31 yearly) | Partial$99 per domain | Partial$24.99 in credits |
The tools, briefly
MazeRank
GEO & AEO tracking built for local and multi-location businesses and the agencies that serve them: every engine, every location and language, a weekly plain-language email and a fix list.
Best for: Local businesses, multi-location brands and agencies who want flat, simple pricing and fixes, not dashboards to interpret.
How MazeRank works →Profound
Enterprise AI search platform with an "AI Marketer" and agents on top of answer-engine tracking. A free 7-day trial tracks 50 prompts on ChatGPT, Gemini and AI Overviews; Enterprise is custom-priced with up to 9 engines.
Best for: Large brands with budget for an enterprise contract and a team to run content agents.
Profound pricing ↗Peec AI
Prompt-based AI search analytics for brands and agencies. Plans from €85/month (50 prompts, 3 models of your choice), daily tracking, deep source and perception analytics, extra models as paid add-ons.
Best for: In-house SEO and content teams that want granular prompt, source and sentiment analytics.
Peec AI pricing ↗Otterly.AI
Self-serve AI search monitoring from $29/month (15 prompts). ChatGPT, AI Overviews, Perplexity and Copilot included; Gemini, AI Mode and Claude are add-ons. API and MCP from the $189 plan.
Best for: Small marketing teams that want a cheap start and are happy to manage prompts themselves.
Otterly.AI pricing ↗BrightLocal
Established local SEO suite. Its Local AI Visibility tracker (launched Aug 2026) is included in Track, Manage and Grow plans from $31/month: up to 20 prompts per location on ChatGPT, AI Overviews and AI Mode.
Best for: Agencies already using BrightLocal for rankings, citations and reviews who want a basic AI view alongside.
BrightLocal pricing ↗Semrush
The AI Visibility Toolkit is $99/month per domain for 25 daily-tracked prompts across ChatGPT, Google AI, Gemini and Perplexity, or bundled with SEO in Semrush One from $199/month.
Best for: Teams already on Semrush who want AI visibility next to classic SEO data.
Semrush pricing ↗Local Falcon
Geo-grid rank tracker that now scans ChatGPT, Gemini, AI Overviews, AI Mode and Grok on a map grid. Credit-based, from $24.99/month; each grid point costs a credit.
Best for: Local SEO specialists who think in geo-grids and want map-level AI and Maps rankings.
Local Falcon pricing ↗Who should pick what
MazeRank. Location- and language-level tracking on all six engines, a fix list and a weekly email, from €19 / $24.
MazeRank for Agencies (white-label, from €14 / $16 per client), or BrightLocal if you already live in it for citations and reviews.
Profound. Deepest enterprise feature set and agents, custom contract.
Peec AI. Strong prompt, source and perception analytics; budget for extra models.
Otterly.AI Lite at $29, or Local Falcon credits from $24.99 if you think in geo-grids.
Semrush AI Visibility Toolkit, so AI data sits next to your SEO data.
Comparing one tool directly? See Peec AI alternative and Profound alternative.
AI visibility tools: FAQ
What is an AI visibility tool?
Software that asks AI assistants like ChatGPT, Gemini, Perplexity and Google AI Overviews the questions your customers ask, then measures how often and how favourably they mention your business compared with competitors.
Which AI visibility tool is best for local businesses?
Pick one that tracks per location and per language. MazeRank, BrightLocal and Local Falcon all track at location level; MazeRank adds native multilingual questions, all six major engines and a weekly fix list.
How much do AI visibility tools cost?
As of Oct 2026, from about €19 / $24 to $29 a month for small plans (MazeRank, Otterly, Local Falcon) to $99+ for Semrush's toolkit, €85+ for Peec AI and custom enterprise pricing for Profound.
Why do repeated runs matter?
AI answers vary from one ask to the next. Asking each question several times and showing a likely range stops random noise from looking like a real change.
Can I try MazeRank for free?
Yes. The free scan checks your business across AI engines with no card needed.
Competitor details come from each vendor's public pricing and feature pages, as of Oct 2026. Prices exclude tax; plans change often, so check the vendor before buying. “Not listed” means we couldn't find it on public pages, not that it doesn't exist. Spotted an error? Tell us and we'll fix it.
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